Thank you for attendee our Luanch event!

I was privileged enough to make it onto the elite guest list for the launch party of a new, private, concierge, airline.  Small puddle jumper planes that fly from city to city for a monthly subscription (think Netflix model – you can take as many flights as you want in a month for a flat fee, but you can only have a certain number booked, or checked out, at a time). The gig was posh.  High end bartenders and snack servers. Brand-new, shiny planes were parked inside an immaculate hanger (as were a few Teslas). The owners invited us to sit in the plane, test the swivel seats, put our cocktails on the work tables, and even test out the cockpit. They kept using targets like “fellow execs” and “CEOs”. Like I said, very swanky.  Everything was very professional. I was looking forward to the potential for the new think in air travel (assuming the price would come down eventually…) 

The next day, I received an email from the company, encouraging me to take advantage of the special introductory member prices:  
 
Thank you for attendee our Luanch event!
 
I write, so it’s no surprise that this caught my attention. However, this type of blatant typo is inexcusable.  How does this get out the door?  I immediately tried to put myself in her (yes, her signature at the bottom indicated she was female) shoes.  First, it’s an unpronounceable last name.  Maybe she learned English as a second language.  Second, her title is more of a department than a title or a role. Maybe she’s a summer intern and hasn’t yet learned the imperative nature of proof reading. So I do a little searching on the interwebs.  She was actually quite easy to find.  She’s American. She’s local. She graduated from one of the best, local high schools in the area (predominantly white, affluent, English speaking kids). She even went to Smith College – not too shabby. So what happened? (I was able to unearth that her degree was not in writing, editing, journalism, PR, HR, communications or any other relevant field. Maybe there’s something to that…)
 
I don’t understand this type of mistake. Fat thumbs and autocorrect are often excusable. A quick, interoffice email without punctuation or the wrong its/it’s is also understandable. I even believe that spelling is genetic and little can be done to improve it as an adult (aside from running spell check regularly if you have this affliction). But when an email goes out that obviously has not been proofread by a single person, to include its original writer… how does that happen? Slow down, take a deep breath, and proofread your shit.

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